About

Farai Takudzwa Gwasira (Born January 6, 1999), known by his stage name King Sway, is a Zimbabwean rapper, singer, songwriter and tv personality. He released his self-engineered debut album, "Day Dreaming" in October of 2020 which signalled the beginning of his commercial career. In 2020, he was nominated for the MusicNL Hip-hop artist of the year award and afterwards went on to gather 3 more MusicNL nominations in 2021 and 2 nominations for the 2022 East Coast Music Awards. His social standing in the Canadian province, Newfoundland and Labrador was further boosted while he hosted a web series "Stuffed" on CBC.

Early Life

Farai Takudzwa Gwasira was born to Fullard and Shuvai Gwasira on January 6, 1999. He is the eldest of 3 children (Ethan & Ruvarashe), and was raised in Harare, Zimbabwe. Farai attended the prestigious Jesuit primary school Hartmann House, and it is there he found his love for language. Farai claims to have started off as a poet and a singer at the age of 10 years old. At the age of 12, Farai graduated to the high school,St. Georges College and there he was introduced to Hip-hop by a group of friends. He wrote his first raps for fun and it wasn't until he was 17 years old that he released any of his music. In 2016, Farai lost his grandfather and he says that the pain he felt at the loss of a father figure, and constantly blaming himself brought him closer to music. In music he found an outlet for all the emotions he was feeling and this culminated in a song titled "Peace" that was released on Soundcloud in the following year. Ever since then, personal experience and emotion have been a consistent theme with his music covering topics ranging from heartbreak, depression, and suicide, to feelings of growth and unlimited potential.

Music Career

In 2017, Farai moved to Canada to pursue a degree in Business Administration. He decided to settle in the Canadian province of Newfoundland & Labrador, and attended the Memorial University of Newfoundland. He claims that the reason why he chose Canada was because he felt it was the next world hub for music, and was inspired by some of his favourite artists who have come out of Canada such as Drake, NF, and The Weeknd. While undertaking his Bachelor's degree, Farai decided to pursue his love of music and began teaching himself how to use digital audio workstations and working to purchase the hardware and software he would need to make music by himself. After releasing a few singles between 2018 and 2019, Farai announced on his social media that he would be releasing his debut album. "Day Dreaming" was released on October 23, 2020 and signalled his arrival on the music scene. The album consisted of 14 songs with a total runtime of 40 minutes, and was very well received within the region. "Day Dreaming" outlined his struggles with mental health and suicide through songs like "Addiction", as well as his feelings about past and present relationships in "Heartbreak" and "Reminisce". The album announced King Sway's arrival in a music scene where hip-hop was underrepresented and made a huge splash in the local media. CBC St. John's The Morning Show described his sound and cadence as "like that of a younger Kendrick [Lamar]", and The A&R Factory review compared his song "Reminisce" to Eminem's icon hit, "Stan". "Addiction" in particular became a hot topic in the media earning him spots on CBC and NTV respectively. The story behind the song is that it was first posted as a snippet online, and immediately Sway received messages sharing similar experiences and gratitude for his vulnerability. It motivated him to finish the song which became one of the pillars of the album. The success of the album earned Farai recognition and he was nominated for MusicNL's Hip-Hop artist of the year 2020.

 
2021- Present

 

King Sway Performing at MusicNL Awards in December 2021

Throughout the year, Sway released 6 singles, the most notable of these singles being "Winter". Winter was released in March, and channeled raw emotion to deliver emotionally driven lyricism and the kind of witty wordplay that had become expected from him. He performed the song on CBC's Beyond the 6, and the song was also featured on the popular CBC St. Johns radio show First Listen and the locally televised Tombolo Multicultural Festival in St John's. Sway would then perform at Lawnya Vawnya’s Cyber Spring festival and this would lead to the release of the music video for "Winter". King Sway would go on to be nominated for a further 3 MusicNL awards for 2021 and perform at the award gala. In January of 2022, King Sway would release a new single titled "Petty King" and be nominated for his first East Coast Music Awards. He was also the  MusicNL and Association of New Canadians NL's featured artist for Black History Month 2022. In March he was featured as part of The Story and The Song on CBC Radio, with his song “Breathless” which was named after the last words by George Floyd , “I can’t breathe”. King Sway would then go on to showcase at the East Coast Music Awards held in Fredericton, New Brunswick in May 2022. After the ECMA's, he announced a joint EP "Boy Meets Girl" with Ife Alaba that was released on the 29th of July featuring 5 brand new tracks.

WHAT PEOPLE SAY

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King Sway has the sound of a younger Kendrick Lamar or Big Sean

- CBC St. Johns Morning Show -

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King combines life heartfelt stories in his humorous lyricism. His style of music cuts across genres

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His vocal offerings which relay gritty and relatable frustrations is intoxicating 

- Now Entertainment Magazine -

- A&R Factory -